Articles tagged with: CRM
Zoho Email Marketing Nirvana…
SOON. I hope. At least that’s what I’m being told is going to happen. If you have been following any of our recent posts on …
Things I like about Zoho 2011: Changes to Zoho Campaigns
It’s been a while since I wrote about how our sales and marketing teams use Zoho. When we first implemented the CRM system a couple …
SI5.5 SP3 Now Available!
D-Tools releases SI5.5 SP3 to all customers on January 18th, 2011. SP3 adds enhancements and bug fixes to continue support of our customers business processes.
D-Tools Announces Release of SI5.5 Service Pack 3
D-Tools releases SI5.5 SP3 to all customers on January 18th, 2011. SP3 adds enhancements and bug fixes to continue support of our customers business processes.
Refine and Conquer – DTU Edition
We just got back from our D-Tools University last week. DTU is our annual 3-day user conference and training event. This year’s event was very …
The D-Tools/Zoho CRM System – Lead Conversion Process
Introduction here: So far I have spent most of my time re-engineering our Zoho CRM system on the Leads side of the process. Before I started I thought we had a pretty good system but I noticed some pretty serious gaps and have worked hard to correct them and refine the process. At this point I am very happy with the Leads aspect of the system and more importantly the sales team is happy as well. In fact the new processes are already generating revenue and positive customer feedback.
Don’t Fear the Process
If change is good, why do so many people have a natural aversion to it? Is it really “better the devil you know?” Change can be scary and intimidating, but one thing for sure is that it is constant, and depending on your perspective, can be the difference between success and failure. Reluctance to adapt to changes around you (many of which are beyond your control, such as our current economic and business climate for example) or plain stubborn refusal to change due to long-held beliefs have doomed countless companies, relationships and even entire careers.
Not All Leads Are Created Equal
I just read this post, Not All Leads are Created Equal by Bob Brauer, President of StrikeIron a Data as a Services software company. I thought it was interesting and relevant because he came up with a formula for scoring leads similar to my Pre-Qual score approach as documented in this post on Explaining the D-Tools CRM System – Lead Management.
Deconstucting the D-Tools/Zoho CRM System – The D-Tools Email Marketing Engine
Introduction here: For the most part I have spent the last five weeks in front of my computer, listening to Sirius Radio (The Vault), eating seeds (Art’s Sunflower and Pumpkin) and deconstructing the D-Tools/Zoho CRM system. In tough economic times sometimes the only thing you can do is to fine tune your internal business processes to stay ahead. This has the double advantage of making your company more competitive and efficient and when the economy improves (it always does) you will be in position to immediately capitalize on it. But before you can fine tune your processes you need to make sure you have the right tools for the job.
Deconstucting the D-Tools/Zoho CRM System – The D-Tools Lead Qualifying Engine
Introduction here. I changed the title of this series from Explaining the D-Tools Zoho CRM system to Deconstructing the D-Tools Zoho CRM System because I realized that as I was trying to explain it I was tearing it apart an re-configuring it as I was explaining it. Just the act of explaining it made me realize it could be improved. In fact that explains my silence for the past few weeks. I have been deep inside our system trying to make it more reliable, easier to use, easier to explain, more accurate and ultimately more productive for all the users.
Refine and Conquer
The word for today is refine. We are currently undergoing an overhaul of our internal processes, which you can read all about here. We have implemented Zoho as our CRM to help us better manage and control communicating with our prospects, customers and partners. I won’t go too much into that because Adam is documenting our process and will continue to add to this category as we continue to move forward with our Zoho implementation.
Explaining the D-Tools Zoho CRM System – Creating Custom List Views
Introduction here. As I have stated at least twice now we have a LOT of leads in our system and we needed a solid process to manage all of these leads. In the previous post on Sales Roles I explained how each person on the D-Tools sales team has a specific role and and how we use our Zoho CRM system to manage the job function for each specific role.
