All the talk of the recent ‘dark’ years is getting a bit old and fortunately, now that most everyone has become lean (and slightly more mean), it’s time to put the past behind us and look to the future.  The fact is that custom electronics and the need for professional integrators/installers will never go away.  While all of us were affected in some way or another by the tough economic climate, the upside is that it forced companies to streamline operations and it weeded out some of the competition.  Before, it seemed like most everyone tried their hand at custom installation but now here we are, ready for the future and getting back on track!

With this in mind, there’s no better time to review your service and product mix to ensure you are offering the best and most appropriate systems and solutions to your customers.  This alone can be mind-boggling with recent advancements but one notable change that gets little attention is, that with devices becoming more powerful and micro-processor controlled, more and more heat is being generated by today’s systems.  Traditionally, amplifiers and receivers were the main culprits but, with these components becoming larger and more feature-rich, when combined with other components such as cable and satellite receivers, media servers, and blu-ray and other media players, there is significantly more heat being generated by AV systems.  If not effectively managed, heat can drastically shorten the life of equipment and, more annoyingly, cause thermal shut downs leading to angry customers and ‘under warranty’ service calls.  So, do your customers (and yourself) a favor by including cooling products in your designs and make 2012 the coolest year yet!

Cool Components has been serving the industry during the good, bad, and ugly and has adapted and continued to improve with the lone goal of better serving our customers.  We are here to help with all of your cooling needs and, with the most comprehensive line of cooling products and accessories, Cool Components is the clear choice for solutions to thermal management issues.  For more information, visit www.coolcomponents.com.