Well, more like 16 x 16 pixels. But an important 16 x 16 pixels. D-Tools recently launched a new online data library to help make it easier for our users to quickly search for, preview, and comment on manufacturer product data for their projects. This is a new resource that is a part of our larger effort to further streamline and improve our data services for our customers and make it easier for them to recommend, specify, design, and install integrated systems for their client engagements.

While all manufacturers in the database are represented in the online data library, our MVP Manufacturer partners represented two ways: in bold, and with a favicon preceding the company name. A favicon is a basically a graphical icon that is used/associated with a particular website or web page.  If a favicon is present, you will usually see this icon to the left of the address bar in your web browser.  A favicon has become a general website best practice, and gives companies another way to extend their brand.

In the context of the Online Data Library, it helps make the MVP partner further standout from the rest of the companies and presents the company in a more visually compelling manner.

This simple visual accent can also help increase the likelihood that dealers will be more compelled to investigate or preview the data as it makes the manufacturer data look more complete. Think of it as similar to some of the current RSS feeds and apps available today. There is an app for the iPad called Pulse. Pulse is basically a news aggregator that takes news feeds and automatically formats them for the iPad. The really cool thing that Pulse does is grab a relevant image from the news story and associates it with the headline. So as you are scrolling through the newsfeeds it helps you select by interesting imagery as well as textual content. And I have to admit, if a story doesn’t have an image associated with it I’m less likely to stop and read it – and the same could apply for the online data library.

It is pretty easy to create a favicon if you don’t have one. There are many favicon generators out on the web, (I did a quick search and found this one – favicon.cc) that enable you to upload an image or logo and create a favicon from it. Once the actual favicon is created it can be embedded into a website with a simple tag into the website code. Wikipedia’s entry on favicons gives a bit of history and examples of favicon code and placement. This is a very easy, potentially high impact addition to a website that can help increase brand awareness,  and in the context of the D-Tools Online Data Library, help manufacturers stand out from the pack.