I think it is pretty safe to say that social media is not a fad and is here to stay. At D-Tools we have always had a social media presence but it was getting kind of hard to manage which specific bit of D-Tools information was going out to which social share site. We currently have accounts with Facebook, Twitter, LinkedIn, YouTube and our corporate WordPress blog. In a perfect world all relevant information about D-Tools should be made available to all social sharing sites at once. Yea I know, bold statement, setting myself up for failure yet again. Read on.

The centerpiece of our social media experience is the D-Tools blog powered by WordPress. The D-Tools blog allows anyone with the proper credentials to easily post relevant, long form information about our company and our partners. We use our blog as the “last link”, meaning that all links always point to the blog. This is important because most social share sites use links to get back to the original content. We never cut and paste our blog content to other sites.

When there is a new post on our WordPress blog a nice bit of almost free software called Leenk.me takes that post, nicely re-formats it and posts it to the D-Tools Facebook fan page wall. This is not as easy as it sounds, as there are Facebook personal pages, fan pages, company pages and Facebook groups. The differences are subtle but important if you want this to work. We also use Leenk.me to take the post from WordPress and post to the Dtools Twitter account. I also took the rss feed from the D-Tools blog and used the LinkedIn Manage News Feed settings to automatically post this info to our LinkedIn account.


Original post in the D-Tools WordPress blog

Same post in our Facebook fan page

Same post in our Twitter account

And in LinkedIn


I covered a lot of ground with those three interfaces but I still needed to close a few more gaps. We use Twitter not only to promote the D-Tools blog but as a general communication medium for ANYTHING interesting about our company, people or the industries we serve. I think this stream of info has value if we can get it out there. The problem is that some of this information has come from the blog and it would look kind of stupid if we had duplicates in our blog, LinkedIn and Facebook wall. Also it may cause the space-time continuum to collapse if we posted a tweet to our blog and our blog posted that tweet back to Twitter; and so on.

I needed a way to post these tweets to Facebook and our blog but not in the main areas. After some investigating I found a Facebook app called Page App – they have a very simple way to post your Twitter feed and YouTube videos to your Facebook sidebar. With about zero setup you can get your twitter feed and YouTube videos to look like this in Facebook.

Twitter stream and YouTube videos in our Facebook fan page.


For the D-Tools blog I used a plugin called Twitter. What Twitter does is take your twitter stream and display it in a WordPress widget. You can then display that widget anywhere in your WordPress blog. In our case I put it in the top sidebar area.

The final thing I needed done was when we post a new video to our YouTube channel I wanted a tweet to go out through our twitter account. This was accomplished by a YouTube app you can find under Settings/Activity Sharing. This app will allow you to easily connect your YouTube account to Twitter.

It is a little complex with all the different apps and interactions but at this point we have about as good of coverage as you can get across the main social media platforms, no duplicate data and we saved a ton of time in the process. Now our PR manager, Jill Reddy can spend her time on more productive things instead of cutting and pasting information between the various platforms. The graphic below details the interactions between all the players.